WhatsApp & E-commerce: Boost Your Leads & Sales Using Automation

Monday, April 08, 2024

WhatsFlow Blog/WhatsApp & E-commerce: Boost Your Leads & Sales Using Automation

An online store is a great way to increase your business reach and boost your sales. But do you really want to spend lakhs of rupees on website development? Or spend your time learning about how to connect databases, CRM and E-Commerce to your website?

No, of course not. No one wants to spend lakhs and months of time on something that could happen in a matter of days, in the most budget-friendly way possible. You already have the power and ability to build your online store right on WhatsApp Business.

​WhatsApp Business is a separate version of regular WhatsApp. It was specially designed to help businesses grow. It contains many different tools like quick replies, business profiles, greetings and away messages, chat labels, broadcasts, etc that efficiently let an owner manage their business.

The powerful feature of WhatsApp Business is its ability to integrate with other tools. The most common and useful tool is a chatbot and of course E-Commerce.

Imagine this: a customer stumbles upon your ad, intrigued by that eye-catching phone cover. With a simple tap, they message your WhatsApp number, instantly greeted by a friendly chatbot. No need to download apps or navigate confusing websites. Just a quick chat, a tap on the product image, and voila! The phone cover is on its way, all within the familiar comfort of WhatsApp.

Sounds like magic, right?

​Well, it's not. It's the power of WhatsApp Business App & e-commerce automation working its wonders.

Online E-commerce Store on WhatsApp

WhatsApp Business Application has a magnificent feature called ‘Catalogue’. It allows a business owner to list their products and start selling immediately without leaving the app. WhatsApp has its own payment gateway that allows you to receive and send payments for any purchase you make.

​The disadvantage of using WhatsApp Business single-handedly is that you have to manually add, modify and delete products by yourself. Every time a new product goes out-of-stock, you have to update; a new product is launched, you have to update; a new offer gets launched, you have to update. This is not a feasible solution because if you have to update hundreds of products, you’ll need days if not weeks.

​​However, we have a solution that’ll make you go Wow!

WhatsApp E-Commerce Management Tool

A web-based solution that allows you to update products in bulk, modify existing products, add new products and even manage orders and inquiries. You can also use the WhatsApp Chatbot to send personalised recommendations and recover abandoned carts.

This full-featured e-commerce solution has a lot of built-in features that allow you to handle your entire store easily.​

Features of WhatsApp E-commerce Management Tool

Add, delete, modify and update all your products without leaving the portal.

E-Commerce Product Addition/Updation Window

Manage your orders and deliverables.

Order management page

Analyse your most-loved products by checking which products are being added to cart by customers. You can then create a targeted campaign based on their likes and dislikes.

Analyse customer's cart and use recovery methods

Manage your inquiries in one place. You can also set up a WhatsApp Chatbot to handle almost 80-90% of queries by itself.

Demo Inquiry management page

Create triggers to execute any action when a new order is created or updated, like sending a mail or WhatsApp message informing them about their order.

Trigger setup page

Manage your entire WhatsApp store (catalogue) through this portal.

Online store management page

These are just the tip of the iceberg. When you start implementing this, you’ll get to know a lot of new nitty-gritty features that could save you time and resources. For this, we’ve created a dedicated section to guide you through the entire setup and management of this tool.

Benefits of using WhatsApp Catalogue + E-Commerce Tool + Chatbot

Using WhatsApp catalogue gives a business owner a huge boost in managing their business including promotions, showcasing, increasing sales and much more.

Showcasing Products & Services

You no longer need to send long, detailed messages about your products and services. WhatsApp Business allows you to showcase your products visually using images and videos. You can add descriptions, pricing, terms and conditions, and much more using this e-commerce tool.

Increase Sales

By having all your products and services on WhatsApp, prospects can easily explore and browse through it without leaving the application. Your products are easily visible and accessible to everyone, thus increasing the likelihood of customers making the purchase.

Note: If you have a green tick on your WhatsApp profile, it will increase the trust of customers in your business. This increases the chances by 3-fold that they will purchase. WhatsApp itself guarantees your genuineness and credibility. Here is how you get a green tick on your business profile.

Easy Product Sharing

If you have social media accounts (you should), you can even upload the link to your catalogue directly on your profile. When you start marketing and promoting your products, give the direct product link and they’ll reach your WhatsApp. This makes it a great way to reach a wider audience and promote your brand.

Track Customer Engagement

WhatsApp Business provides you with detailed insights into how customers are interacting with your catalogue; which products are viewed most often, and how many clicks each item receives. This data can be used to promote your most viewed products and create offers on less viewed ones.

Catalogue Updations

On WhatsApp Business Catalogue, you are running an e-commerce store. You can add, modify and delete products and services any time you want. This helps you to keep your store up-to-date with available products and new products.

Chat Organisations with Labels

Since you have an entire store running on WhatsApp, you’ll have a long list of products and services. Using labels makes it easier for you and your clients to locate products that they need. You can organise your products with these labels acting as categories, such as Clothes, Electronics, Kitchen Items, etc.

Product Variations

Sometimes we may have multiple products for the same tasks. For example, you can have a TV, LCD, LED, etc. When a client opens a particular product, he’ll be presented with all the related products, making it easy for them to compare and choose the right product for their needs.

Integration with other Platforms

This is by far one of the most powerful features of WhatsApp Business. You can integrate your profile with many different applications that allow you to add features like automatic replies, sending payment reminders, creating automatic invoices, and much more.

​You can even automate almost all your departments including lead generation, business analytics, client and vendor management, billing, etc.

Marketing & Promotions

By implementing WhatsApp Chatbot with eCommerce, you can start running promotional campaigns for all your leads and existing customers. You can send personalised recommendations to every client based on their purchase history.

Abandoned Cart Recoveries

Many people, when they shop, start adding the products to their card but don’t finish the purchase. Using the same method of integration between WhatsApp & E-commerce, you can make sure that these products get purchased. You can recover between 40-60% of abandoned carts using periodic valuable messages.

​Take a look at how Healthy Hives managed to create their chatbot and how efficiently it runs, without any human interaction:


For this, you will need to have access to the Official WhatsApp API. If you have an existing e-commerce store online, you can even integrate your WhatsApp with that. Click here to learn how you can get access to the Official WhatsApp API.

Steps to Setup E-Commerce with WhatsApp

  • Get access to the official WhatsApp API
  • ​Create a Chatbot
  • ​Setup your e-commerce store
  • ​Share your catalogue link

Don’t worry! We’re going to guide you through every step of the process. If you’d like to see practically how it works, join our WhatsApp Marketing Workshop. You’ll get detailed guidance on why and how to implement this system.

STEP 1: Getting Access to Official WhatsApp API

Read this step-by-step guide on how you can get access to Official WhatsApp API and how this is going to benefit your business and your daily routine.

STEP 2: Creating a Chatbot

What is a chatbot?

A WhatsApp Chatbot is like a full-time employee who does the work of 10s of employees. For example, when a prospect sends you a message on WhatsApp, the chatbot will analyse this query, understand the intent of the prospect and then get the appropriate personalised response from the database. The chatbot will then respond to the query and the clients can even respond, making it a cleaner and faster conversation, just like talking to a real person. All this happens in a matter of seconds.

Chatbot can help you generate more inquiries, more leads and more sales. You don’t have to hire a large team for your digital sales efforts. A chatbot can handle all that seamlessly. Learn more about WhatsApp Chatbots and how to create them.

STEP 3: Set up your E-Commerce Store

Once you’re done with setting up your WhatsApp Business Account, it’s time to start selling. All you need to do is go to ‘Store Front’ and connect your store to WhatsApp.

Now, start adding products and push them.

Note: Pushing is a method where you add or modify the products and once you’re satisfied, you publish all those changes directly to your WhatsApp account.

STEP 4: Share & Sell

Now start sharing your catalogue link on social media, on websites and on groups that you're a member of.


WhatsApp has started to genuinely focus on businesses. They have provided many features for WhatsApp Business with the most focus on E-Commerce industries.

​So don’t wait too long. Take advantage of this opportunity and start automating your E-commerce business right now.