In this digital age, businesses should have every tool in their arsenal that allows them to stand out and succeed. WhatsApp Automation is one of those tools. WhatsApp has a huge user base and extensive global reach. It has become a powerful platform for businesses to engage with customers.

But, when you start using WhatsApp as your primary platform for customer interactions, you can’t expect to manually respond to every query. Otherwise, you’ll have to keep an entire team for that.

​Imagine if there was a way through which you could:

WhatsApp automation refers to the act of using software to manage and streamline your business operations. You can use it in business to automate sales, lead generation, customer support, marketing, promotions, offer disclosures, and many other aspects.

​If you implement WhatsApp Business automation, you can save time and resources, which can be used to focus on growth-related activities of your business. You can use WhatsApp Automation in your business to:

The benefits of automating your business through WhatsApp are too many to count. It all depends on what industry you’re in and how you interact with customers. Here are some of the ways WhatsApp automation is used in business all over the world:

In a world of competition, customer delight and quick response of businesses play a vital role. Automating your business through WhatsApp allows you to connect to CRM and answer every query in a personalised manner. The best thing is that 95% of the queries are repetitive and these can be handled by WhatsApp without any team member.

By automating most of the repetitive tasks, you won’t need a large team. Just a small team to respond to unique queries only. The WhatsApp chatbot can handle hundreds of queries simultaneously.

If you automate customer support and lead generation process, you will get a huge boost over your competitors. Your business will be solving inquiries and generating leads even while you sleep, or are on vacation.

WhatsApp has more than 90% open rate, which means you can be assured that your offers and promotions will reach your prospective customers. This leads to more engagement and higher conversion rates.

If you’re a business, you may have used or seen the WhatsApp Business app. It is made specifically for small businesses. It allows you to update your business details, description, opening times, location, set up quick replies and even allows you to sell products through WhatsApp Catalogue.

This app is often used by businesses to provide support as well, but the limitation is that the business owner or his team member has to manually respond to every query. You can’t do that if you have hundreds of customers with hundreds of queries.

This problem is solved by WhatsApp Business API. The API allows you to program your WhatsApp tool in such a way that it makes your communications easy, fast, efficient and automated.

It acts as a team member who can do the work of hundreds of employees. It streamlines your business, enabling you to automate tasks, provide 24x7 support, run marketing campaigns, passively generate leads and much more.

​The core functionalities of using Official WhatsApp Business API are:

Join our free trial of WhatsApp Automation to learn how powerful and beneficial it can be for your business. Learn more about how to get started with WhatsApp Business API.

A chatbot is like an employee that runs 24x7 and communicates with clients on your behalf.

Chatbot is the primary and most important aspect of WhatsApp Automation. A Bot Builder allows you to create different types of chatbots for different use. For example, you can create a ‘Lead Generation Chatbot’ whose main purpose is to collect leads.

This chatbot interacts with prospects on your website or social media in a conversational manner. It guides prospects through a series of questions asking information about their problems and then gives some interesting and valuable information in exchange for their contact information.

​Similarly, you can create various chatbots for different tasks that you need to do.

Using WhatsApp Chatbot alone is not enough. You can only use it to give answers to the question based on the existing data you have given it. If you connect this chatbot with other tools, its features and capabilities increase by 10x.

If you connect your WhatsApp Business API account with your CRM, the chatbot will be able to give personalised responses to each client.

​Chatbot can give information about products, orders, personal preferences, customer’s past inquiries, and much more. With the built-in CRM tool, you can import all your existing contacts into the database. You can also create segments (categories) of different types of clients and run personalised campaigns for each segment.

Using E-Commerce integration, the chatbot will be able to promote, suggest and even upsell products. It can give information about every product that customer is interested in, including their details, expected delivery dates, features, etc.

​Similarly, you can set up automation in your WhatsApp Chatbot, which allows the chatbot to automatically assign a team member to the client through Unified Team Inbox. This is useful when a client has a unique query that the chatbot won’t be able to answer. Team Inbox also allows your entire team to handle all clients from a single portal.
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​There are many other integrations that you can perform through Automation Builder as well. It provides you unlimited opportunities to connect to other third-party applications like Indiamart, marketing web apps, pabbly, etc.

WhatsApp Automation is programmable by YOU. So, if you want to use it for your business, you will most probably be able to do it. The most common ways businesses have started using WhatsApp Automation are:

By automating repetitive tasks and engaging with your audience in a personalized way, WhatsApp automation can revolutionise your business communication. From nurturing leads to offering customer support, the possibilities are endless.

Ready to experience the power of WhatsApp automation for yourself? Sign up for our free trial and discover how it can transform your interactions and drive growth.

​Here's what you'll be able to do after automating your business:

Don't miss this opportunity to take your WhatsApp communication to the next level. Sign up for your free trial today!